The high end secret: Show of the guilds
Once a year a number of the guilds of Denmark throw everything together in order to create a fashion show like no other: This has nothing to do with wholesale and only a little with “two seasons from now”. At this show some of the best tailors, hairdressers, hatters and jewellers showcase the prime of the crop. We are talking custom made haute coture and this year Castens partook for the very first time with the new Adorabella collection.
This year the award winning movie director Susanne Bier took the stage and told about how clothing is very consciously used to describe the characters in her movies. I for one easily recognize the dresses from "The Bald Hairdresser".
And then they started walking – the long-legged beauties, which had been groomed so carefully for hours.
Each designer had 3 models to dress and all of us had a hard time choosing what to show for these few minutes. We chose exclusively to show the jewellery from our new Adorabella collection, featuring a sumptuous tiara as the main show piece.
However, afterwards the audience had a rare chance to see the items from the runway up close, as they were invited into the adjacent salons – including Princess Benedikte, who is an ardent protector of the event. I got the chance to greet Prinsesse Benedikte and we had a short chat about tiaras. She of cause owns a few and one of them is – like the Adorabella – convertible. “It’s so practical for travelling” as she put it, and she is absolutely right!
It was a long, but very beautiful day – well worth the sore feet!
Read more about The Jewellers Guild here